How to trademark a name: the short version

This is a brief overview, not a filing service. We help with the first step, screening a name for conflicts, and point you to the USPTO for the actual registration. If you want the full filing process, the authoritative source is the USPTO (uspto.gov); the outline below is just the shape of it.

1. Screen the name first. Before you spend anything, check whether the name is the same as, or confusingly similar to, existing marks by sound and meaning, not just spelling. Ruling out the obvious conflicts here is what saves a wasted filing fee.

2. Identify your goods/services and class. Trademarks register for specific goods or services, organized into 45 classes. Getting this right shapes the whole application.

3. File with the USPTO. Applications go through the USPTO's electronic system. You'll choose a filing basis (already using the name in commerce, or intending to), submit a specimen where required, and pay a per-class fee.

4. Respond to examination. An examiner reviews the application over several months and may issue an "office action" you must answer. If all goes well, the mark is published and then registers.

For the filing mechanics and current fees, use the USPTO directly, or an attorney if the name is valuable or the situation is tricky. For the free first step (making sure the name is worth filing in the first place), screen it below.